Vitality of citizens in Limburg deserves attention. Overweight and chronic conditions such as diabetes, cardiovascular disease and rheumatism are becoming more common. However, a healthy, active lifestyle is difficult for many people to achieve. On the other hand, the tilt in health care requires citizens to take more responsibility for their own health.

Objectives Vital Citizens project

• Properly highlighting tasty, healthy and nutritious food.
• The development of appealing exercise programs and the enrichment of existing programs, applicable within personalized lifestyle interventions.
• Improving the lifestyle within citizens their own living environment, for those who want to become more vital or stay vital.
• Create and support products, services and tools that promote a healthy, active lifestyle for implementation and valorization towards the citizen and the (future) professional.
• Developing and implementing new bachelor and post-HBO education programs and enriching current education with the findings and results from the Vital Citizens project.